MIME-Version: 1.0 Content-Location: file:///C:/A360BD05/Bullwhip_Effect_article_questions_Lee.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Bullwhip Effect Article (Lee)

Questions for “Bullwhip Effect in Supply Chains,” Lee et al= , Sloan Mgt Review

 

According to the article, how do companies typically b= uffer against unpredictability of orders (93-94)?

 

In your own words, what is the bullwhip effect?

 

Compare the graphs on page 94 to what we experienced i= n the beer game.

 

In your own words, explain the causes of the bullwhip = effect (demand forecast updating, order batching, price fluctuation, rationing and shortage gaming).  Which did w= e have in the beer game?

 

According to the authors, is the bullwhip effect due t= o rational or irrational behavior (assuming ra= tional refers behavior intended to maximize the profits of one’s own company= )?

 

In your own words, explain the steps for counteracting=   the bullwhip effect (avoid multiple demand forecast updating, cut leadtimes, Break = order batches, price fluctuation, rationing and shortage gaming).