National logistics management

As you read this case, please use it as an opportunity to learn about the 3PL business model.  For example:

•  What is 3pl value proposition?

•  What are some of the features that differentiate among different 3pls?

•  What are some factors that have caused 3pl to catch on?

•   What is NLM’s basic business process?

As you prepare to write your memo, it might be useful to think about the following what parts of NLM’s business (if any) would be hard for a competitor to replicate.