In preparing for the negotiation, consider the following.
What are strengths of buyer and seller position?
What issues are important to you? Prioritize them. Establish your objective (your aspiration), opening position, and BATNA and/or reservation point.
What objectives/issues are important to the other party?
What strategy are you going to pursue? Why? (contending, yielding, win-win, compromising...)
What specific tactics will you likely use? Any you will avoid?
Other matters you consider important in preparing for the negotiation?
Note although the statement at the bottom of the handout for negotiation 1 states that price is the singular objective, this may be incorrect.
Revised 9/05